What product to create – and how to do it? Those are two key questions.
Dave Navarro has produced the simplest and most workable blueprint for creating a product by focusing on finding a solution to one, single problem.
Here’s an excerpt. For more, right-click this link to download Dave’s PDF.
Creating a high-quality product in 24 hours is not impossible – not by a long shot. That may seem hard to believe, but that’s only if you’re thinking that “product” means this big, complicated package of things that takes a long time to put together. You’re thinking of the “products” you buy in the store, like books with slick covers, or DVDs with professionally edited video and all the trimmings.
If you’re thinking of “product” in terms of the things you’re used to buying in stores, then yes, it will seem intimidating.
But I want you to think of a product using a different definition:
A product can simply be a single-function tool that solves one very specific problem or brings someone one step further than they were before.
It doesn’t have to be complicated. It can just be one thing – and in fact, your audience is often looking for just. one. thing.
The way you currently think of a “product” is probably more in terms of a Swiss Army knife – it’s got to have everything because you think people want everything. It’s not your fault, though – marketers pack so many features into products that it’s scary to do anything but try and include everything under the sun just to compete.
I want you to shift your thinking, though, and ask you to consider the humble bottle opener. Seriously – when I want to open a beer, I don’t go looking for someone with a Swiss Army knife – I’m looking for someone with a plain-old, simple bottle opener. Sure, I’ll be happy with the Swiss deal if someone has it, since a bottle opener gadget is included, but I won’t say no to the tool that solves my single, targeted problem now.
Your audience has a lot of “one-off”, targeted problems that they want solved now. You don’t have to solve them all to start making more money. You just have to offer them one solution at a time – something they can use immediately (and then later they’ll be likely to come back to you for more).
To read on, right click here to download Dave Navarro’s PDF. (Control click on the Mac, or simply click the link to view the document online.
Author: A-List Team