Creating a Product: The Basics

In Module 1, you learned about selling affiliate products. The good thing about affiliate products is that all you need to do is to sell them; you don’t need to create them.

What’s the upside of creating your own product?

 

One obvious point is that instead of earning a percentage of an affiliate product, you can earn 100 percent of your own product. More importantly though, if you create your own product, you’ll feel a sense of pride in your achievement.

Once you have created one product, your confidence will grow and ideas will begin to flow about more products that you can create and sell.

In Skyrocket Your Subscriber Count we emphasized the importance of creating a subscriber incentive in order to grow your blog. Offering a free product to subscribers is a great strategy for growing your mailing list and developing a pool of loyal followers.

If you’ve never created a product before, a free subscriber incentive product is a great way to start. Remember: this product doesn’t have to be perfect, it just needs to be useful and something that has value to your potential subscribers and customers. It’s easy to get caught in perfection paralysis when you’ve never created a product before. Avoid this pitfall. Remember that you can always create a new subscriber incentive once you’ve gotten the hang of the product creation process.

Start with your free subscriber incentive product. Then, as you get more experienced, you can start creating a product for sale.

 

Anyone can create a product. You too.

 

  • You can write something – a short report, a blueprint, a manifesto or an ebook.
  • You can create a video.
  • You can record a podcast.
  • You can create software.
  • You can offer a service.
  • You can create a course.

In this module we’ll look at five simple steps required to create a product.

 

Step 1: Choose a good mindset.

Step 2: Find out who your customers are.

Step 3: Find a marketable solution to one, single problem.

Step 4: Create the product.

Step 5: Launch the product.

You will find the whole process a lot easier than you think. If you are not quite ready to create the product, I suggest you put some time into the first three steps and save the results in a file. You can then pull out your product plan at a later time and complete it.

 

Author: A-List Team