MODULE 5: Launch Strategies that Work

It’s important to have a good product. But how you launch your product is equally important. Learn from the pros how to make a splash when you put your product up for sale.


4 lessons
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    Launch Strategies That Work

    Some product launches use aggressive and garish marketing strategies that can scare away thoughtful customers. Learn two “soft launch” strategies for your products that will help to build an ongoing relationship with your potential customers.
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    Case Study: How to Turn Your Readers into Happy Customers: A Well-Planned Product and Launch

    Get up close and personal with a real world blogger and learn how he made his first product launch a huge success. Tyler Tervooren shares his research process and the details of his “pre-launch” strategies that helped kick off his flagship product with a bang.
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    Case Study: From Idea to Launch, a New Blogger and a Successful Ebook

    Katie Tallo’s blog was still quite tiny when she decided to create an ebook for sale. She shares her step-by-step process from starting out knowing nothing about how to do this, to creating her subscriber incentive and then successfully selling her ebook (and incidentally growing her subscriber rate exponentially).
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    How to Put a Paypal Button on Your Blog

    Did you think it would be a big learning curve to figure out how to put a “Buy Now” button on your site? Think again! It’s amazingly easy to install a Paypal “Buy” button on your Wordpress site. Follow along with this video and get up and running in no time.