MODULE 3: Write for the Web

In this module you’ll learn how to draw in your reader with compelling first lines, and how to hold their attention once you’ve drawn them in.

5 lessons
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    How to Find the Optimal Topic for Your Avalanche Post

    In this lesson, you’ll learn how to plan an avalanche post that will give you huge rewards. Your avalanche post needs to be as comprehensive as possible. If you can come up with 100 posts in a topic area, you will be more successful than if you build an avalanche post with 50 or 30 linked posts. Let’s see […]
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    The New Style of Blog Writing

    Although blogging shares many of the same rules as creative writing, there are some key differences. For example, online readers’ attention spans are much shorter. Let’s take a closer look at how to structure each component of your blog post.
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    Four Traps You Need to Avoid

    Who do you write for? This determines your success and failure as a blogger. You need to step out of the mind state that revolves around ‘I’ and ‘me’, and step into the world of the reader. This article shows you how to do this.
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    How to Write an Introduction that Connects

    It’s important to welcome your reader with a compelling introduction. Take a look at 11 types of winning introductions, and 4 common mistakes to avoid.
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    How to Make the Body of Your Post Sticky

    Have you ever noticed how much of the content available online is focused on how to make the beginning and the end of a blog post effective? And, granted, those are important topics. No doubt about it. Without a powerful and enticing headline, no one will click through to your post. And without a great […]