MODULE 2: Design and Usability

Create a brand for your blog. Find out exactly what you want to offer your readers, and how to communicate it. Learn about usability to make it easy and rewarding for readers to visit your blog. Add a sparkle to your design through small tweaks based on eye track research.


3 lessons
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    Branding: Create a Brand for Your Blog

    Have you given some thought to your blog’s message? Do you know exactly what you want to offer your reader and how to communicate that message in every aspect of your blog? This is the single most important blogging decision you will make – how you communicate your brand.
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    Usability: Keep Readers on Your Blog

    When readers come to your blog, they have some questions. Usability is about what answers you give your readers. And about how you give these answers. Here are some time-tested ways to give your readers what they’re looking for.
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    Design: Make Your Blog Irresistible

    Design is crucial for your blog. It is the factor that will make web surfers stop and take a closer look. In this article, we ask you four important questions about your blog’s design. You’ll also learn what eye track research can teach you about blog design.